Our story

Extra Optical is the story about two entrepreneurs and young fathers from Norway who defied their obstacles in order to challenge the established eyewear industry.

Today, we sell glasses in Norway, Sweden, Denmark and Spain, but our headquarters are still in Trondheim.

Get to know us - bring on the movie!



Extra Optical timeline

  • Modest beginnings

    Extra Optical sees the light of day. Research, supplier visits and preparations. The entrepreneurs work part-time on the project. The web shop is mostly used by friends and acquaintances.
  • Company setup and expansion

    After much hard work on the web shop, there's lots of interest and the entrepreneurs decide to make it a full-time project. Extra Optical AS is established, with two full-time employees.
  • Best Newcomer award

    Extra Optical wins an e-commerce "Newcomer of the Year" award for its creative and innovative concept. The business expands with more employees, and the virtual fitting room is enhanced.
  • First TV commercials

    Agreements are negotiated with a few TV channels for the company's first TV commercials. The company moves to larger premises, and the range is expanded to include well-known designer brands. The company enters new markets.
  • Brand new shop

    In 2017, the company developed a brand new and upgraded online store. The product range is expanded to include contact lenses, and the company offers its customers a home try-on option before they order. Our goal is to offer the best online store.